Agentforce Pricing 2026: Flex Credits, $2 Conversations, Licences and the New Editions Explained

Agentforce pricing is harder to read than most AI support pricing because Salesforce sells it three ways at once, and changed the editions it sits on in September 2026. This guide covers every current model, the Flex Credits arithmetic, what changed this year, and worked monthly costs for a SaaS support team.

Prices below were checked on Salesforce’s own pages on 28 September 2026. Salesforce has changed this pricing several times since 2024, so confirm anything you plan to budget against with Salesforce directly.

Agentforce pricing at a glance

Sources: Agentforce pricing, Service Cloud pricing, Salesforce Foundations.

The three Agentforce pricing models

1. Flex Credits (consumption)

Flex Credits are Salesforce’s consumption currency. They cost $500 per 100,000 credits (£400 or €500 in those currencies). Each standard or custom agent action consumes 20 credits, which is $0.10. A voice action consumes 30 credits, which is $0.15.

An “action” is a step the agent takes: looking up an order, updating a case, running a flow, answering from a knowledge article. A single customer conversation usually involves several.

Salesforce offers three buying models for credits:

• Pre-purchase: pay upfront for the full contract term.
• Pre-commit: commit to a baseline and pay monthly.
• Pay-as-you-go: no commitment, billed monthly in arrears.

Flex Credits launched in May 2025. The same pool also pays for Data 360 (formerly Data Cloud) usage and several other metered features, which matters for budgeting and is covered under hidden costs below. Salesforce publishes a Flex Credits rate card listing what each operation consumes.

2. $2 per conversation

The original Agentforce price, still listed for customer-facing agents. It is simple: every conversation costs $2 no matter how many actions it takes.

How Salesforce defines a conversation is not spelled out on the pricing page. Secondary guides, such as Salesforce Ben’s pricing guide, describe it as starting with the agent’s first response and ending on resolution, transfer or closure, or after 24 hours. Get the exact definition in your order form, because it decides what a long or reopened conversation costs.

The important property: a conversation bills whether or not the customer’s problem was solved. An abandoned chat and a successful one cost the same $2.

3. Per-user licences

For employee-facing agents (agents helping your own sales reps, service reps, and field technicians), Salesforce licenses per user:

• Agentforce User Licence: $5 per user per month, and you still buy Flex Credits for usage.
• Agentforce add-ons for Sales, Service, Field Service and Operations: $125 per user per month, with unmetered employee usage.
• Agentforce add-ons for Industries Clouds: $150 per user per month.

These add-ons were announced in June 2025 alongside the Agentforce 1 editions at $550 per user per month. That same announcement raised Enterprise and Unlimited list prices by an average of 6% from 1 August 2025.

What changed in September 2026: Core, Advanced and Max

On 3 September 2026 Salesforce simplified its Sales and Service editions. Enterprise, Unlimited and Agentforce 1 were replaced by three new editions:

Salesforce says every new edition includes Agentforce, Slack and Slackbot, embedded analytics and Premier Success Plans, and that existing Agentforce 1 customers can move to Max at no extra cost. Industry editions are due to follow.

Two cautions. First, at the time of writing the Service Cloud pricing page lists included Flex Credits only against Max, and the Agentforce pricing page still shows “Agentforce 1 Editions from $550” with 2.5 million credits. Confirm which allowance applies to your contract. Second, the announcement names Sales, Service and Industries. If you run Field Service, ask how your editions are packaged.

For smaller teams, Salesforce also lists Starter Suite at $25 and Pro Suite at $100 per user per month for Service, without Flex Credits or Agentforce included.

Flex Credits math: the twenty-action break-even

The arithmetic is clean. Twenty standard actions at $0.10 is $2.00, the conversation price.

• Fewer than twenty actions per conversation: Flex Credits are cheaper.
• More than twenty: conversation pricing caps your exposure.
• Voice: at $0.15 per action, the break-even drops to about thirteen actions.

Most focused support conversations (order status, password reset, plan change) should land well under twenty actions, which makes Flex Credits the cheaper model in typical text use. Multi-step troubleshooting that checks several systems can go over.

There is an incentive worth noticing. Per-action billing rewards agents that take fewer steps. That is usually fine, since efficient agents are good agents. It becomes awkward when the cheapest design is not the most helpful one: an agent that checks three systems before answering serves the customer better and costs more.

Worked example: Agentforce cost per month for a SaaS company

Here is a B2B SaaS support team at two volumes. The assumptions are illustrative, so replace them with your own:

• The AI agent handles every inbound conversation first.
• An average of four standard actions per conversation on Flex Credits (a lookup, a knowledge answer, a case update, a closing step). Eight is shown as a heavier case.
• 65% of conversations are genuinely resolved by the AI; the rest go to a human.
• Ten human agents at 2,000 conversations and twenty at 10,000. Their licences are the same under every AI model, so they are shown separately.

A few things stand out.

The conversation model is expensive at SaaS volumes. At 10,000 conversations it is $240,000 a year before any licences.

Flex Credits are competitive per conversation. At four actions per conversation, the AI cost is $0.40 per conversation, or about $0.62 per resolved conversation at a 65% resolution rate. That is close to per-resolution pricing. At eight actions it roughly doubles.

Licences often outweigh the AI. At 2,000 conversations, ten Core seats cost more than the Flex Credits. Agentforce is priced on the assumption that you are already a Salesforce customer, and for most buyers that assumption is correct.

Packs change the pre-purchase maths. If you buy credits in 100,000 blocks, 160,000 credits means buying 200,000 ($1,000). Pay-as-you-go avoids rounding up but gives up any commitment discount you may negotiate.

Hidden costs to budget for

Data 360 credits. Data 360 and Agentforce draw from the same Flex Credit pool. Grounding an agent in unified customer data, ingestion, and identity resolution all consume credits. Salesforce’s rate card shows Data 360 has volume tiers; agent actions do not. If you plan to ground answers in Data 360, model that consumption separately.

Prompts and other metered features. The rate card lists credit costs for prompts and several other operations as well as actions. An agent design that calls large prompts frequently will consume more than the action count suggests.

Human agent licences. Customer-facing agents escalate to people, and those people need Service Cloud seats. Under the new editions that is $195 to $550 per user per month, billed annually.

Testing. Sandbox and testing activity consumes credits too, at a reduced rate per the rate card. Budget for a testing period before go-live.

Implementation. Salesforce does not publish implementation pricing. Most Agentforce deployments involve an in-house Salesforce admin or a consulting partner to build topics, actions, flows and data connections. Get a scoped quote, because this can exceed a year of consumption for smaller deployments.

Commitment and expiry. Pre-purchased credits are tied to a contract term. Confirm in your order form what happens to unused credits at the end of the term and how overage is billed.

Free allowance confusion. The Foundations page currently lists 450,000 Flex Credits shared between Agentforce and Data 360, with restrictions. Many articles still quote 200,000 Flex Credits plus 250,000 Data Cloud credits. Use the current figure for your org, not a blog post, including this one.

Agentforce Vibes pricing

Agentforce Vibes is Salesforce’s AI coding tool: developers describe what they want and it generates and edits Salesforce code and configuration from their editor. It is not a customer support agent, but it shares the pricing structure. The Vibes pricing page lists three options:

• Salesforce Foundations: $0, basic access.
• Flex Credits: consumption at $500 per 100,000 credits.
• Flat fee: $125 per user per month.

Salesforce Ben reported that Vibes’ earlier free usage ended on 1 June 2026. If your team uses it heavily, the flat fee is easier to budget.

Other 2025 to 2026 changes worth knowing

• May 2025: Flex Credits launched.
• June 2025: $125 add-ons and $550 Agentforce 1 editions announced; average 6% list price rise for Enterprise and Unlimited from 1 August 2025.
• October 2025: Agentforce 360 launched at Dreamforce, and an Agentic Enterprise License Agreement (a flat-fee, multi-year deal covering Agentforce, Data 360 and more) was reported for large customers. The US Department of Veterans Affairs signed one in 2026. This is an enterprise negotiation, not a list price.
• September 2026: Core, Advanced and Max editions replaced Enterprise, Unlimited and Agentforce 1 for Sales and Service.

How Agentforce compares to per-resolution pricing

A fair comparison has to use the same unit. Agentforce bills for effort (actions) or for contact (conversations). Per-resolution vendors bill for outcomes. To compare, divide each bill by the issues actually resolved.

At a 65% resolution rate:

• $2 per conversation works out at about $3.08 per resolved issue, because the unresolved 35% are billed too.
• Flex Credits at four actions works out at about $0.62 per resolved issue, rising with action count.
• Fidiora is $0.69 per genuine resolution, dropping to $0.45 above 1,000 a month, with handoffs, abandoned chats and timeouts not billed, no seat fees, and a monthly spend cap. See pricing and the resolution definition.

So Flex Credits are genuinely competitive on the AI line when agents are efficient. The differences are elsewhere: who carries the cost of unresolved conversations (you, under action and conversation billing), whether you need Salesforce seats at all, and how predictable the bill is during an incident, when volume spikes and few conversations can be resolved. For more rates side by side, see AI support pricing in 2026.

Who Agentforce is for

Agentforce makes most sense inside an existing Salesforce deployment, where the agent can use the customer data, cases and flows already there. That context is the product’s real advantage and it does not transfer.

If you are not on Salesforce, you would be adopting a CRM platform to get an agent, which is rarely the cheapest route to one. If you are, use the Foundations allowance to test before committing to a model.

What to work out before choosing a model

1. Average actions per conversation, measured in a pilot rather than estimated. This decides Flex Credits versus conversations.
2. Genuine resolution rate, excluding abandonment and handoffs, so you can convert any bill to cost per resolved issue.
3. Data 360 consumption, if grounding depends on it.
4. Which edition your org needs after the September 2026 change, and what credits it actually includes.
5. Your worst month, not your average, since consumption pricing follows volume.

Verify all figures on the Salesforce Agentforce pricing page and with your account executive before you budget.